Running a business for the long haul takes dedication. You could compare it to a yoga practice or training for a marathon. It takes practice, repetition and most of all patience and deep breathing. But the most important thing is why do you do what you do? Simon Sinek’s Ted Talk “ Start with Why” was inspirational and defining for me as a business owner. If you are in business and you don’t know why you do what you do, we can help you find out. Figuring out your Why and setting an intention with your business will not only help you in the next month but in the next year, five years and beyond! How do you stay relevant in an ever changing business world? I’d love to help you figure that out!
What is your intention?
Why do you do what you do?
What is your Mission
Business Planning
What are your Core values?
Who is your ideal client?
Strategic Planning
How does the world see you?
First Impressions
Social Media and beyond
Marketing
Setting yourself apart
Contracts and documents
Booking a client
Hospitality vs. Service
Design
Vendor Relations
Budgeting and Financials
How to pay yourself
How to expand your team
If you are ready to take your business to the next level or you are just getting started in the event industry and would like to learn more I’d love for you to fill out our worksheet. From there we’ll set up a phone meeting to talk about your needs and what working together would look like. I offer hourly coaching or more intensive sessions. Maybe you just need a few small tweaks here and there to get back on track, perhaps your business needs a complete overhaul or you’re not sure if you should take your hobby business to the next level and quit your day job. We can start small or go big! I’m so excited to hear from you!
Calluna Events is in our 15th season in the industry and I’ve been in the Event Industry for over 20 years. As I continue to learn and grow, change and adapt in this wonderful world of weddings I realize I have so much to offer. I am grateful to the individuals who have trusted me as a coach and mentor and honored to impart my knowledge of running a successful business, as well as what not to do, with the hopes to elevate and grow our industry. If I can inspire one person to take a leap they never knew possible in their business that would be an incredible gift to me.
I’m absolutely thrilled to be mentoring with Heather Dwight, owner of Calluna Events. I’ve been a long time admirer of her company, the style of exquisite weddings and events she and her…
Working with Heather has been so beneficial in helping me figure out specific needs in my business. I needed a new set of eyes looking at my business and operations and she was so helpful to bounce ideas off of and give input in ways I couldn’t see.
Heather was a lifesaver when it came to starting my business! She had a great balance of letting me ask the questions, and leading the conversation to stay on track. She walked me through the nuts and bolts of contracts and clients and gave me new ideas to consider.
Heather and her Calluna ladies are truly the dream team of wedding planning! From the first moment I spoke to Heather, I knew I’d be in the best hands. Picking Heather and her team as our wedding planners was the best decision we made in our wedding process. We couldn’t have dreamed a better planner. She put us (and our families) at ease during what can be a very stressful process. We had two unique locations for our ceremony and reception, and she covered every logistic and detail to make it perfect. We also had a very large bridal party and a lot of family, she handled them all so wonderfully and made everyone feel important. Heather’s passion for wedding planning is just part of her charm. She loves weddings, and wanted us to have the most perfect day and weekend. Even when stressful moments happened, she quickly figured out a solution and dealt with all the vendors so we didn’t have to do any coordinating ourselves. Her excitement for our wedding made us even more excited as the day approached. We couldn’t have had our dream weekend without her, and want her to be a part of any future events we have. She is truly one of a kind, and we would recommend her to anyone planning a wedding. Lauren W.
I truly do not have the words to describe what a blessing it was to have had Calluna Events as our planner over the past year and a half. Covid really threw us, as it did everyone, for a curve and we had to relocate our wedding from Colorado Springs back home to Dallas. Jean was immediately on board with the change and was there every step of the way. Even without the craziness of 2020, I can say with absolute certainty we could not have done it without our planner, Jean. She was an absolute rockstar and I can honestly say became much more a friend than our planner. Our wedding was so much more than I ever could have imagined, and I owe everything to Jean and Calluna. I cannot recommend enough and am so thankful. Taylor W.
When choosing our vendors, I had a vision of bringing together a group of kickass talented people. Wedding vendors are not only with you for an entire day of the wedding, but almost a full year in preparation. All this talent needed a leader to understand their skill and let them flourish in a fun, smooth environment. For us, that was Heather and her Calluna team. She knew that a successful wedding is based off a happy couple and a happy vendor squad. She did all this working in a different state – she even attended our tasting via FaceTime! We had the pleasure of working with Heather, and her calm composure was what kept us sane while locking in our dream venue – which was a unique process… During the planning, my check ins with them were the best part of my day. Every detail I told, no matter how small, was never forgotten, even months later. Heather was on board with any crazy idea we threw at her – which were many. She truly became a friend and was always available to chat. On the day of the wedding, we got to witness the real magic of Heather in action and it was brilliant. She treated me and my family like her own and was never flustered with their questions or asks. The bridal party especially loved their personal timelines she made for them. This showed that she was not only my planner, but theirs as well. She made sure she was there to help any of them. This was especially key in the times of COVID because there were unique nerves they may have had that go beyond typical wedding nerves. Being a Calluna couple has been a true joy and I truly consider Heather a part of our family.
Wow. I truly don’t even know where to begin with Calluna. They are absolutely INCREDIBLE at what they do. Lindsay Hayden helped to make our dream wedding a reality in just 10 short weeks. She went above and beyond to make sure every single detail was meticulously taken care of. Lindsay really worked to capture my vision and bring all of my dreams to life, not one thing was overlooked. Her dedication, kindness, and unbelievable planning abilities were nothing short of amazing; she is a dream come true! I can’t recommend their services enough! If you are planning a wedding, you need Calluna on board. Meghan N.
I’m absolutely thrilled to be mentoring with Heather Dwight, owner of Calluna Events. I’ve been a long time admirer of her company, the style of exquisite weddings and events she and her team create, and the hard work and fortitude it takes to develop a brand of Calluna’s magnitude. As the owner of a planning company striving to expand and develop, it’s incredible to have the access and guidance of a nationally recognized industry veteran to help me strategize the continued growth of my brand. Heather is approachable, easy to talk to and had invaluable insight. So excited for the journey.
Working with Heather has been so beneficial in helping me figure out specific needs in my business. I needed a new set of eyes looking at my business and operations and she was so helpful to bounce ideas off of and give input in ways I couldn’t see. Heather’s knowledge and experience in the wedding industry is unmatched and its so great to work with someone who has been there and truly knows how to help with the hurdles it takes to run a successful planning company. I would wholeheartedly recommend her coaching/mentoring services! I will definitely keep in touch with her as my company grows and use her services again in the future.
Heather was a lifesaver when it came to starting my business! She had a great balance of letting me ask the questions, and leading the conversation to stay on track. She walked me through the nuts and bolts of contracts and clients and gave me new ideas to consider. Being new to the event business, I was blown away at how open Heather was to sharing ideas. She is truly a professional and a collaborator. She helped me set goals for myself and held me accountable. I am forever thankful and grateful for the time Heather spent with me. With Heather, I truly feel that I have a friend and partner in the event business!
WORTH EVERY PENNY…..Looking back I would have paid her twice as much! I had only been engaged for 24 hour hours and I already knew who I would be asking to plan what would be the BIGGEST day of our lives. I had seen her work and heard her name and without even meeting her I had made my decision. Calluna Events! Heather Dwight! As we moved through the days, weeks, and months Heather continued to amaze me in countless ways. She carried the stress, managed the relationships, helped me make every decision (and made a lot for me 😉 ), lined up the vendors, reviewed the contracts, worked with Devil’s Thumb, handled every single detail, and most importantly brought my dreams to life! We arrived at Devil’s Thumb on July 21st….2 days before our wedding. Heather made sure that those 2 days were relaxing and worry-free. Nate and I were able to enjoy the days prior to our wedding all because of Heather and her adorable/dependable assistant Sammy! We spent time with our families and friends, hiked, went to the pool, ate, drank, slept, and enjoyed everything DTR had to offer. On the day of our wedding we had 3 moving trucks full of decor (every thing from chandeliers, a teepee, couches, tables, chargers, silverware, goblets, tons of flowers, a donuts wall, donuts, chairs, etc) , more vendors than I can remember, unloading, loading, setting up, putting together, and people coming and going in every direction. Calluna handled it all! There was ZERO stress. To say our wedding was a dream come true would be a total understatement! It was pure MAGIC! The most magical day of my life! It was perfect in every way. And if something went wrong…I never knew about it! Every vendor we used was because of Heather and every single one brought their A game. Calluna Events aka. Our Wedding Dream Team, KILLED IT! I always knew our wedding would be special but Calluna Events made it memorable in every possible way! WE LOVE YOU, HEATHER!!!!!
Heather and her team at Calluna are the best at what they do. They made our wedding beyond what we had imagined and trust me we gave them a lot to do! We had to purchase/rent every little detail for our venue and Heather pulled it together with a smile. She was always present when we needed something done, she took care of everything before we even knew there was an issue, and she was a calm force of reassurance when we needed her. I truly cannot say enough, she is the best and we were honored to have worked with her.
Calluna Events was brilliant! A special thank you to Spice, whose organizational skills were truly masterful. As parents of the bride, we were so appreciative of how she was able to manage and coordinate all the details and orchestrate the 3 day event with such ease and grace. It sure made it enjoyable for all of us. We had not a thing to worry about! Thanks again. We would so highly recommend you!! Karen and Don Lang
Heather and the Calluna crew were by far the best decision we made during our planning process. Heather was calm, professional, and easy-going throughout all the details and brought the best vibes during our wedding weekend. I didn’t have to think about anything on the big day other than my partner, family, and friends, and that’s all because of her. Can’t recommend enough!
Working with Calluna was the best decision that we made in the wedding planning process. Heather and her team are amazing! I can’t imagine a less stressful planning process or wedding day – the entire event went by without a single hitch. My close family member was hospitalized a month before the wedding and when Heather found out, she stepped in to manage the details that I didn’t feel up for, let all our vendors know the circumstances, and made sure the planning process continued smoothly. It truly felt like a sister was planning my wedding. We couldn’t be more grateful for the result or the support that we received from Calluna. Thank you!
I’ll say it 100 times: Heather is worth her weight in gold. I had a very unfocused vision (I think I said; “I want a happy, playful, elegant wedding…”) and she made it happen beyond my imagination. She was calm, centered, and had a sense of style I could rely on. She truly was a friend who helped us celebrate our marriage in a way that felt like “us” with the know-how and experience to pull off an awesome party. I adore the Calluna endlessly. They worked with us both in town and while we were traveling. They worked with our funky family and cultural needs. They were mindful of our budget and helped with all the preparations. What struck me most of all- was when I met with different vendors, (floral, makeup, photo, rentals etc.) was how everyone raved about Calluna and couldn’t wait to be a part of a Calluna wedding. Calluna is truly at the top of the industry. Couldn’t recommend them highly enough.
Outside of marrying the love of my life, Calluna Events was the best decision I made when it came to wedding planning! I worked directly with Spice Jones, who helped me create a wedding that could only be described as a fairytale. From introducing me to the BEST vendors out there (seriously, a total dream team of the most talented, kindest souls) to her truly understanding, laid-back attitude, Spice and Calluna will always hold a special place in my heart. I have heard so many brides speak of changing things about their wedding and wedding day, but I can definitively say that I wouldn’t change a thing. I will treasure our wedding day for always for so many different reasons. If you are planning a wedding, I beg you to choose Calluna (and to take a deep breath…seriously, they’ve got you!) Calluna has your back and will deliver you perfection. Enjoy the process!
I honestly could not be more pleased with my experience with Calluna. We had a short engagement (4 months) and with Lauren’s help, were able to secure absolutely fantastic vendor partners despite the short timeline. I couldn’t be more happy with how our entire weekend went. We had THE BEST time and so did all of our guests. I highly recommend Lauren and Calluna and would hire them again in a heart beat.
As the mother of the bride, I cannot imagine a better organization to manage a wedding. Our daughters original planner had to leave unexpectedly, and Heather Dwight stepped in last minute. She was up to speed on EVERY LAST DETAIL within hours, worked exceptionally with the vendors, Jeana with Planet Bluegrass, Raegan with Catering by Design, Katie with Elevate Photography, all members of “The Radio” band. Her professionalism, bright intelligent attitude, friendly disposition, lightening speed response, proactive nature regarding communication, detail of her communication are a few of the reasons I would not hesitate to hire this fantastic company, and definitely Heather.
Heather and the Calluna crew were by far the best decision we made during our planning process. Heather was calm, professional, and easy-going throughout all the details and brought the best vibes during our wedding weekend. I didn’t have to think about anything on the big day other than my partner, family, and friends, and that’s all because of her. Can’t recommend enough!
I began working with Heather and the Calluna team a year out from our wedding in Boulder. We chose Calluna because of their home base location and all of the glowing reviews. They did not disappoint! I think Heather spent about 1,000 + hours on me in the year that we planned the wedding. She is so calm, professional and knowledgable. She has such amazing relationships with vendors from all over who we ended up loving as well. Heather will customize your experience weather you want her team to take care of every little detail or just the day of. I’m not sure what we would have done without their involvement in our big day! There were definitely a few times when they had to scramble last minute because of a mishap which in our case was the weather the day of. Regardless, our guests had the time of their lives and this is in no small part because of Calluna. Heathers 15 years of experience shows in her work. The best part is, she truly loves what she does and that will reflect onto your day. The day after the wedding, Heather sent me loads of photos and videos that she personally took throughout the day. How special since you have to wait so long for professional photographs come back. We love Heather and Calluna events and consider them family!
I truly cannot describe in words how wonderful Heather and her team at Calluna Events are. From their time management skills to her awesome vendor recommendations, I was unbelievably impressed! Heather was so organized, professional and made my wedding planning experience one million times better than I could have experienced. The only downside is that once the wedding is over, I had no more excuses to call Heather and ask for advice:) Thank you for everything, Heather and Calluna Events.
Heather was absolutely wonderful to work with on the planning of our wedding. We chose to get married at Brush Creek Ranch in Wyoming and from day one, Heather was in contact with the ranch’s team, setting up site visits, and beginning to coordinate all of the details. She has an extensive number of vendors that she has worked with that she could recommend to us. We were blown away by the quality of the floral team, the photographers, and the stationary teams that she has worked with and their work was incredibly professional and top of the line. She has great working relationships with these folks too, so it felt like there was a good chemistry between our team on the days leading up to our wedding, and the day of the wedding. On our actual wedding day, Heather’s calm and grounding energy went a long way to calm the inevitable nerves that came up. She was attentive to both the logistical details and emotional experience of bride, groom, and family. I would absolutely recommend working with Heather and her team; they are truly outstanding! We could not have envisioned a more beautiful wedding; she totally got our vision and made it a reality and dream come true. Karen & Jeff
Writing this review is a lot more difficult than imagined – I could literally list hundreds of reasons why Calluna Events and Heather Dwight are so amazing. Put as concisely as possible, it cannot be easy to take a couple’s vision and make it real, but that is exactly what Calluna did. Heather knows all the best vendors, has fabulous taste & is incredibly organized.Heather & her team ran everything the day of the wedding. Not having to deal with one issue or oversee the set-up of the tent, dinner, flowers, ceremony, or reception cannot be valued. Everyone hears the day of horror stories – this doesn’t happen with Calluna.The whole experience was perfect. We loved Heather and knew that she truly cared about the wedding. We could not have asked for anything more.
Thank you so much to Heather and the Calluna Events team for helping plan our best day ever! Myself, my husband and my Mom were able to completely enjoy the wedding day because we had total trust that the details were taken care of. I’m so grateful that we got to be in the moment all day. From the first meeting when we started to talk about vision, to the last meeting finalizing every detail in the timeline — the approach was professional and personal. I would absolutely work with Calluna again and recommend them to friends and family.
Our daughter’s beautiful wedding took place last weekend at the Vail Wedding Deck and Donovan Pavilion in Vail, Colorado. As you might imagine with two venues, the logistics were a bit tricky, and the weather made it even more complicated. Fortunately for us, we had Heather Dwight leading the team from Calluna Events. Heather, Gabbie and Spice flawlessly pulled everything together. These ladies are true pros at what they do. They kept everyone on track beginning the night before at the rehearsal and continuing through the day of the wedding. They were masters at coordinating all the vendors and kept the reception flowing while remaining unobtrusive in the background. Well done, ladies! Thank you so, so much. It was a great experience and I only wish I had another daughter so together we could do this all over again! – Patrice
We would hire Calluna again in a heartbeat. Beyond recommending the best vendors and being terrific to work with, they gave us the greatest gift — we were able to completely enjoy our wedding day. They listened to us so well throughout the planning process that when our wedding weekend arrived, they took over all of the planning and logistics and allowed us to be fully present with each other, our family, and our friends. Not only were we happily and totally immersed in the celebration, but Calluna did such a fabulous job bringing our wedding vision to life. If any hiccups happened behind the scenes, we had no idea! It was the perfect wedding for us, and it certainly wouldn’t have been the same without Heather and the Calluna team. Molly & Nick
