About this Workshop

Love Well Planned was conceptualized and founded by Calluna Events Owner Heather Dwight. She purchased the URL lovewellplanned.com on March 16, 2012 with the idea of creating workshops that educate, elevate and inspire the wedding industry. It has been a growing idea that has come fruition 7+ years later.

Calluna Events is in our 17th season in the wedding industry and Heather’s been in the Event Industry for over 20 years. After speaking at the Rooted in the Rockies Conference in April 2018, she began mentoring several business owners see more info on Calluna Coaching here and realized she not only loved working with individuals, she had so much to share and offer. Heather is grateful to the individuals who have trusted her as a coach and mentor and is honored to impart her knowledge of running a successful business, as well as what not to do, with the hopes to elevate, educate and grow our industry. If she can inspire one person to take a leap they never knew possible in their business that would be an incredible gift to her!

Love Well Planned is an invigorating, immersive destination for wedding planners and creatives who are interested in elevating their business education. Offering two curriculums based where you are in your career development,  Love Well Planned is the landing pad for inspiring wedding creatives and established professionals alike, cultivating strategic growth and business development in an impactful and effective manner. Walk away with your core values and ideal client distinctly defined.

  • Our first in person installment of Love Well Planned took place on April 24 + April 25th 2019 at the stylish Skylight venue located in the Santa Fe Arts District in Denver, Colorado. Diversified content ranged from an beginners guide to business, pricing/selling tactics and psychology, identifying your ideal client, design mock ups, an intensive around establishing (and living) your brand, a no-nonsense look at social media and the 411 on getting published successfully – plus much more. We ended each day of packed content, constructive conversation, notebooks full of actionable takeaways with an indulgent dinner party and networking cocktail hour by Colorado’s best in class caterers. For a deep dive recap, visit our blog here.

Interested? Business professionals now have the opportunity to join Love Well Planned experience in a one-on-one setting with Heather Dwight. We are now offering a Wedding Planner 101 Virtual Course which is a 3 week course delving into everything from building your brand, hiring your vendor team to day-of execution. Sounds like something you’d like? Click here for a sample curriculum and reach out to us at hello@callunaevents.com for pricing and additional information.

The Experience

From The Attendees: "This was the first event I have attended and invested in for business building. There was a lot of great information and inspiring moments by other vendors. I took so many notes and started implementing small things immediately, with hope to make bigger changes, overall. The various panels all touched on different, relevant and eye opening topics. It was great to hear different observations, guidance and experiences from lead vendors in the industry!" - Natalie Thomas /// "Attending Love Well Planned was one of the most inspiring / educational / valuable things I have done for my Wedding Planning Business. Heather & her team at Calluna Events are folks I've looked up to for a long time, so having the opportunity to learn more from her an amazing opportunity. Heather used the time to honestly share some of her inside tips and tricks for wedding planning and design. I would 100% highly recommend this workshop." - Courtney Cyr /// "This was such a wonderful workshop that touched on so many valuable elements of working in the wedding industry. The knowledge and insights that are taught are actionable and help you build and maintain a strong business. The opportunity to connect and network with other wedding professionals was so wonderful. Can't wait for the next one!" - Rachel Havel

Workshop Details

Date Monday July 1, 2019
Time 11:00 am - 1:00 pm
Place Ongoing Virtually Led Coaching Sessions
Price $750

What's included in registration?

  • Establish your Why
  • Determine a clear business intention
  • Improve sales and pricing tactics while maximizing profit and ROI
  • Finding, attracting and booking your ideal clients
  • Onboarding Clients
  • Recommending and hiring a strong Vendor Team
  • Developing a comprehensive wedding day timeline
  • Executing a seamless event and being a team player
  • and so much more.

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