5 Tips for Styling Flat Lays – Featuring Your Invitation Suite

Flat lays are a great way to show off your invitation suite, paper goods, treasured heirlooms you might be wearing on your wedding day, or jewelry. Read on below for 5 tips on styling a fantastic flat lay!

Xo, Calluna


Background

This is your base and sets the tone for the flat lay! A crisp white background is always a safe choice that will be the supporting role for what you are trying to feature. The background is also a way to bring in different patterns and character to the photos! 

Accessories 

Accessories are another great way to bring in different textures to give the eye multiple things to look at. These can include silk ribbons, velvet ring boxes, different props that match your wedding feel, and lastly florals! 

Layering 

Going off of using textures for interest, layering different components and props to bring in height can also provide the same effect. Giving the eye multiple things to look at using textures and heights creates a sensory overload in the best way. The textures bring in a tactile sense while height and different levels will give it depth – even as a flat lay! While it is a styled flat lay, layering your props can give it that effortlessly chic “this ribbon just fell in perfect tendrils across the paper” feel. 

Color Palette

Choosing a color palette will also help dictate the style and mood of your wedding. You can use different hues of the same color for a chic monochromatic look, or use complementary colors to provide contrast and bring in an interesting pop of color. This is where you can have a lot of fun and play around with different ideas!

Composition

Use different compositions to show off your details! Whether it’s an entire overview of your suite, or a close up of the paper or jewelry, a great composition can highlight all the ideas you’ve put into your designs while showcasing the calligrapher or illustrator’s work. Some composition ideas include using a grid, leaving negative space, ordered chaos, rule of thirds, and so much more!

See how some of our incredible photographer friends styled flat lays for our Calluna brides!

Amy Caroline Photography-Calluna-Events-stationery-Sweet-Zion-Paperie

Photo | Amy Caroline Photography

Designed by | Sweet Zion Paperie

Cassie Rosch Watercolor Graphic Invitation Suite

Photo | Cassie Rosch Photography

Laura Murray Watercolor Invitation Suite Flat Lay

Photo | Laura Murray

Design | Lana’s Shop

Alp and Isle Flat Lay Calluna Events

Photo + Featured Photo | Alp & Isle

 

Demistifying the Wedding Invitation Suite | A Checklist to Curating your Wedding Invitations

We love a beautifully designed invitation suite! But we get questions on what to include in your invitations. Today’s Coffee with Calluna will break down what each component in an invitation suite is, and how to elevate and customize your suite! Hopefully this will help you determine what you may or may not need when designing your suite!

 

Xo, Calluna


The Components

Invitation Card

Invitation cards are the primary card that gives your guests all of the importation information about your wedding. These can also set the tone, and dictate the style of the celebration. This card should hit the four essential questions – the who, what, when, and where. (The why is pretty obvious). You can also include other information on this card, like dress codes, your website, or where you’re registered.

Response Card

Response cards are super important if you’re not using an online RSVP system. An RSVP / response card will confirm if a guest is attending or not. It also is a great way to let guests know if they are allowed a plus one, and what food option they prefer if you are having a plated dinner. These typically should be sent with a small or inner envelope addressed back to you with postage included.

Reception Card

Reception cards contain all the additional information about the wedding reception that you want your guests to know. If not already addressed in the invitation card, this is where you can put the dress code, location – if it’s a separate venue from your ceremony site, directions or a map, accommodations, transportation.

Enclosure Cards

Enclosure cards are used for any additional wedding event – such as a brunch, rehearsal dinner, or other wedding party activities. This is also another place you can state your wedding website and registry if it’s not on the invitation card.

Add ons

Belly bands, twine, loose florals, wax seal, customized stamp, vellum enclosure, silk ribbons, and envelope liners are just some ways to elevate your suite! You can add personalizations unique to your wedding with a hand illustrated envelope liner, or a wax seal of your monogram. 

 

We love gushing over how some of our Calluna brides brought their invitation suite together – inspiration station below!

Nate Shepard Calluna Events Invitation Flat Lay

Paper Suite Designed by Etiquette Design Co |Photo by Nate Shepard Photo

Calluna Events Alp and Isle Invitation Flat Lay

Paper Suite Designed by Jolie & Co | Photo by: Alp & Isle

Laura Murray Calluna Events Invitation Flat Lay

Paper Suite  Designed by by A Fabulous Fete | Photo by: Laura Murray


Feature Image Paper Suite Designed by Jolie & Co | Photo by: Alp & Isle

Calluna Community | Cocktails with Sweet Zion Paperie

Here at Calluna we are always looking for new ways to highlight and honor some of the amazing creative partners we get to work with. We feel incredibly fortunate to work with some seriously talented vendors in the industry, and we want to show them off to you in our new Calluna Community Series! We will sit down with some of the fabulous vendors of Colorado and get to know about them, their business and what life is like behind the scenes. Stay tuned for more!

This week for Calluna Community we caught up with Sophie of Sweet Zion Paperie!

Sweet Zion Paperie, is a one-stop shop stationary operation.  From designing, printing, and assembling everything is done in house.  Whether its invites for a wedding or a special event Sweet Zion can do it all!

Cheers! Xo, Calluna


Describe what you do! 

As an entrepreneur, I wear a lot of hats! I jokingly say I’m an artist, a paper architect, a stationery concierge, but those are actually fairly accurate representations of what I do at Sweet Zion. I love using my artistic abilities, dreaming up unique design concepts, getting my hands dirty to “build” custom stationery and installations. I also really pride myself on the design process and client experience I’ve worked hard to create these past 10 years. I still really enjoy walking with our clients from an initial conversation, to questions about etiquette, timelines, color schemes, printing methods, etc. It’s all worth it to give them a ‘wow’ product at the end of the day and one that they feel they’ve had a hand in creating.

What is your idea of a dream project? 

I love collaborating with clients who trust the professionals that they hire. I also really appreciate a brave client who wants to explore out of the box ideas, textures and colors.

What has been your favorite wedding that you have worked, or attended? 

I know this may be cliche to say, but I really do love working with each couple and event that crosses my path. However, I can definitely think of a few that are major highlights. Last March/May I had the privilege of working for an incredible couple planning an international wedding ceremony and domestic reception. They have since become good friends. J+S hosted an amazing, carefully curated, vivid and bold Indian wedding celebration at a private estate in northern India. We produced some really thoughtful and lavish stationery pieces to amplify this incredible 3 day party.  The use of color was such a fun departure from many soft, subtle wedding color trends I often work with. The same couple then had a larger Colorado reception in May.  J+S wanted their guests to feel as if they were invited into their home, welcomed with their favorite cocktails, board games, great wine and bites. I loved providing very high-touch stationery and signage to carry the event through the evening, including custom wooden coasters, a massive crossword puzzle, uniquely branded pizza boxes, and an epic bar menu installation.

What does your morning routine look like? 

My day starts with smiles and chatter from my sweet son, Benaiah. A warm cup of coffee is always next, accompanied by music and embarrassing dance moves as I make breakfast.

What are some of your favorite trends that you are seeing? 

I am excited about the departure from traditional wedding colors. I’m also excited to see people work hard to create events that feel authentic to their story or brand. The recent interest in unconventional materials used in stationery is something I’ve also been loving. Finally, I’m very glad to see our community prioritize collaboration and end up elevating a design concept together in a way they couldn’t have on their own.

What advice would you give to a younger you?

That there’s a lot of power and freedom in saying no. This is an important lesson to learn plus one I feel comes with age and season in your life. I’d tell younger me to try to eliminate people-pleasing for the sake of a good reputation.

What makes you excited to go to work in the morning? 

I like that people depend on me. I’m grateful to have had success in business, doing something new and creative each day.

What is your favorite cocktail, or what are you drinking tonight? 

I’m more of a glass of wine type of gal and in these chilly winter months, you’d probably find me enjoying a big, bold California cab!

Check out Sweet Zion Paperie and follow them on Instagram!


Check out the beautiful Sweet Zion paper goods from Kelly + Jake’s wedding!

Sweet Zion Paperie menu Colorado wedding

Sweet Zion Paperie invitation suite with ribbon Colorado wedding

Sweet Zion Paperie table number

Vendor Love

Paper Goods | Sweet Zion Paperie

Photography | Amy Caroline Photography

Calluna Community : Cocktails with Whimsy Design Studio

Here at Calluna we are always looking for new ways to highlight and honor some of the amazing creative partners we get to work with. We feel incredibly fortunate to work with some seriously talented vendors in the industry, and we want to show them off to you in our new Calluna Community Series! We will sit down with some of the fabulous vendors of Colorado and get to know about them, their business and what life is like behind the scenes. Stay tuned for more!

This week for Calluna Community we caught up with Meagan of Whimsy Design Studio!

Cheers! Xo, Calluna


Describe what you do! “My passion is collaborating to create custom designs that capture our client’s unique style and wow their guests. Depending on their vision, I use a mix of graphic design, hand lettering, illustration, and painting to craft invitation suites, signage, paper décor, and day-of details to complete the look of client’s events.”

What is your idea of a dream project? “I love projects that challenge me and allow me to flex my creative muscles. When clients trust me and give me more creative freedom I always feel extra motivated to really wow them and give them something unique and unexpected.”

What has been your favorite wedding that you have worked, or attended? “I can think of a few favorite weddings but they all have the same thing in common – they were each really original and true to who the couple was; not concerned with the current trends or even traditions. I think the weddings that really showcase the couple, their personalities, values, and their unique love story are always the best weddings. Plus – they are super fun to design for! I’ve incorporated pets, hops for brewers, quirky song lyrics, and odes to hometowns into my work and it is always as fun for me as I’m sure it is to the couple and their guests!”

What does your morning routine look like? “Well, right now I have my six month old baby at home with me so my morning routine has changed a bit! My constants are coffee and grabbing my laptop to sort through emails. Honestly it’s hard for me to dive into the design work in the mornings as I’m more of a night owl when it comes to tackling creative projects, so mornings are about getting through the not as fun administrative duties of my job.”

What are some of your favorite trends that you are seeing? “Dark and bold color palettes are my current jam! I love how unexpected dark and moody elements can be incorporated into wedding decor and still be so surprisingly elegant. I’ve always loved incorporating bold color into my work so I’m personally thrilled that it’s becoming more and more popular!”

What advice would you give to a younger you? “Be true to who you are and your personal design aesthetic, the clients will come! When I first got started I would design for any wedding that wanted me, even when the couple’s personal taste did not reflect my own. It was a mistake because not only was I not as fulfilled by the work but I was really doing the client’s a disservice as well because even though they were happy with the finished result, I’m sure another designer that more closely aligned with their style would have taken their wedding designs even further and exceeded those expectations. Discovering my brand aesthetic and sticking to that has been so freeing as an artist and I find that the clients I have now are even more enthusiastic about my work!”

What makes you excited to go to work in the morning? “My clients – truly! Whenever I feel stressed I try to remember why I started designing for weddings in the first place; because being a small part of someones big day is truly such an honor and brings me so much joy. These couples will treasure the details of their weddings for the rest of their lives and any part I can play in that is just awesome!”

What is your favorite cocktail, or what are you drinking tonight? “Not a cocktail, but I can’t turn down a good glass of wine! It’s my go to after a stressful day and first pick for any celebration – it works for every occasion!”

Follow Whimsy Design Studio on Instagram!

Photography | Rachel Havel

The Dos and Don’ts of Sending Wedding Invitations

You’ve crafted the perfect wedding invitation suite, now what? Next comes the sometimes-daunting task of assembling, addressing, and mailing out those beauties. The pressure of logistics and etiquette can be an unexpected stress at this time, but don’t worry; Whimsy Design Studio has got you covered. Here are her top five dos and don’ts for sending your wedding invitations with confidence:

Whimsy-CallunaPost-addressing

  1. ADDRESSING

 Do write out your guest’s addresses by hand.

Addressing by hand is a personal touch for your invitations that sets a warm, inviting tone for the event. Hate your handwriting? Hire a calligrapher or even a fun hand-lettering artist if you are going for a modern, playful vibe.

Don’t use adhesive labels.

Adhesive mailing labels have a time and place but your wedding invitations are not traditionally one of them. That said, I have seen them used with very contemporary or minimalistic invitation suites and they do coordinate beautifully. Use adhesive labels purposefully and not because you’re trying to save time.

  1. WHO TO ADDRESS

Do use proper titles.

Titles are always important, but particularly necessary to include when the guest has a distinguished title such as doctors, judges, or military personnel. Your guests have earned these titles and it is disrespectful to forgo including them. When in doubt, ask before addressing!

Don’t write “and guest” for long term significant others.

Inviting a non-married friend with a long-term (typically over a year) or live-in significant other? Please learn their significant other’s name and include it on the envelope! Writing “and guest” instead of their name can be insulting to the sincerity of their relationship.

Whimsy-CallunaPost-assembly

 

  1. ASSEMBLY

Do stack largest to smallest.

Traditionally your invitation is on the bottom, followed by the reply envelope and response card on top. Inserts such as reception cards and maps should be stacked accordingly depending on their size. Have more than a couple inserts? Pocket folders are a great way to organize all of those pieces.

Don’t wait until the last minute to assemble.

Assembly takes longer than most people realize. I recommend giving yourself at least two weeks for addressing and assembly; even longer if you have extras such as pocket folders, belly bands, wax seals, etc.

  1. TIMELINE

Do mail 6-8 weeks before your big day.

Wedding planning timelines can be chaotic. Remember to send your invites 6-8 weeks before the big day. I always recommend a little longer (roughly 8-10 weeks) for destination weddings or if you are expecting a lot of out of town guests.

Don’t ask for a reply within a week of when you mail.

Give your guests enough time to make a decision. Make your RSVP by date 2-4 weeks before your wedding date. This should not only give you enough time to track down those who don’t respond (there are always a few) but also allows enough time to give a final head count to the caterer, finalize your seating chart, and provide guest names to your stationer for escort cards.

Whimsy-CallunaPost-postage

  1. POSTAGE

Do include postage on your reply envelope.

Make it as easy as possible for your guests to RSVP by including a stamped envelope with your invitation set. Budget savvy tip: postcards require less postage than a reply card and envelope. The savings is roughly 13 cents per reply, but that can easily add up if you have a large guest list!

Don’t guess on the postage needed to mail your invite set.

Bring an assembled invitation set with an envelope and all inserts (reply, maps, etc.) to the post office and have them calculate what postage will be needed. Want something different? My favorite thing right now is mixing vintage postage in with modern designs for an eclectic and unique look.

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Wedding invitation etiquette is difficult to navigate for most engaged couples and it’s hard to keep up when the “norm” is constantly evolving. When in doubt, think of the overall tone and mood you are trying to set for your wedding and keep that in mind when designing and sending your stationery pieces. Your invitations are a preview of what is to come on your wedding day; everything – even your envelope – should reflect that vision.

Want more tips for your wedding invitations? Follow Whimsy Design Studio on Instagram: @whimsydesignstudio and check out her weekly Manners Monday posts with advice, etiquette, and tricks for all things wedding stationery.

| Feature Photo Courtesy: Colby Elizabeth Photography |

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Vendor Spotlight :: Lana’s Shop

This week we had the opportunity to sit down with the amazing Lana from Lana’s Shop – a great way to get back to our beloved vendor spotlights. We absolutely love all the work that Lana produces. She is incredibly talented and each piece she does is one of a kind and truly a work of art, always different than anything we’ve seen. Her style is fresh, delicate and completely organic. We’ve seen her work shine in so many different styles of weddings and events. This creative powerhouse helped create our gorgeous invitations and signage for our fun Modern Marie Antoinette bash, hand painting the gorgeous Marie that became the hub of all creative inspiration. We also saw her conquer the largest project of all – hand curating every printed item at her very own wedding, later to be featured on Martha Stewart!

Her artistry is unparalleled and we’re pretty sure she is as sweet as they come. Lana radiates light and we are so happy to have her as an industry friend + vendor.  Read on for a peek into a day in the life of Lana!

Screen Shot 2015-05-18 at 3.24.05 PM

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Describe what you do. 

Lana’s Shop, is an illustration and design studio that specializes in creating one-of-a-kind, vibrant paper goods that feature hand illustrated designs, lettering and total customization.

adelyn

What is your idea of a dream project?

When clients email me about their project idea and they have so much excitement behind their words. I love it when they enjoy the process with me and care about the little details as much as I do. Also, if it involves envelope liners, I’m such a fan!

valentines osbp

What has been your favorite wedding or event you’ve ever worked/attended?

Is it weird to say my own? While it was the hardest project I’ve ever done, it was certainly the most meaningful. I got to design and hand painted all of our own save the dates, invitations, programs, menus, signs, table numbers, seating charts, cake topper, place cards, fabric, desserts…you get the idea. It meant a lot to know that everything was one of a kind and screamed Danny and me.

www.lauramurrayphotography.com Colorado Wedding Photography in the Fall Colorado Wedding Photography in the Fall

What are some memorable paintings that brides have commissioned you to do?

I have been asked to illustrate 20 different wild animals for an animal-themed wedding, 12 different safari animals for an African-themed wedding, 16 botanical flowers for a garden wedding, 25 places that were meaningful to a couple…..And all the images were used throughout their wedding paper goods.

lana_frankle_invites44_140513-3378043217-O

What does your morning routine look like?

I start each day with a French Press cup of coffee, some snuggles with our pup, Lox, and get right to the drawing board. I have a super quick commute since Lana’s Shop is located in a bright yellow walled room within our home.

lanasshop-5

What advice would you give a younger you?

Dear Lana, I promise you will learn how to work a little faster, but you will always be a perfectionist…so just let it go. And guess what, you really will be making a career out of painting.,,yay.

What’s your favorite trend you are seeing in your industry?

I’m not one to really follow the trends, I just try to make each project better than the next. However, I do think that illustrated and watercolor designs are really popular right now. I get more and more awesome ideas from brides everyday…such as wanting their exact bouquets watercolored, their venues painted, custom paintings to gift the parents, wrapping paper ….I am even illustrating custom tissue paper for their guest’s gift bags right now.

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We hope you enjoyed catching up with Lana as much as we enjoyed it! As you can see she is extremely talented and can do just about anything your heart desires! SO if you are in need of invitations, save-the-dates, place cards, father’s day cards, portraits of your pup, you name it – reach out to Lana! You can also purchase her work on Etsy, Treat Cards, and Wedding Paper Divas. xx, Calluna

Keep up with Lana on social media : | Twitter, Instagram, Pinterest, Facebook |

| Photos: Laura Murray Photography and Michele Hart Photography |

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