Calluna Crew Spotlight: Melanie Robertz


Wednesday, April 15

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Melanie Robertz (Assistant Planner) came to Calluna Events as an eager intern and instantly fell in love with the world of weddings and events. The youngster of the team, Melanie wears the hat of assistant planner, social media fanatic, blogger extraordinaire and resident hopeless romantic. Finding inspiration and beauty in just about every avenue of life, she whole-heartedly believes every occasion is something worth celebrating. Melanie is currently doing double duty working at Calluna Events while maintaining a position at advertising agency Crispin Porter + Bogusky.

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What is your favorite part of the wedding day? The exchange of vows, hands down. There is no greater joy as a planner (and person) than to witness two hearts committing to one another for a lifetime. Vows are poetic because they are personal and meaningful – a romantic sentiment that often make my eyes well up with happy tears. I look forward to it every single wedding. Simply put, I love love!

What wedding trends are you loving this season? Wild bouquets and fun calligraphy. I typically lean in to soft, romantic aesthetics airing on the side of tradition. Acting as accents, floral and paper goods are two brilliant ways to express creativity and personality.

I love the earthy, fresh-from-the-garden look and feel of floral. There’s nothing more spectacular than the organic shapes and textures of florals + greenery blossoming out of an arrangement, demanding to be admired. I am currently crushing on Lana and Christine‘s design direction, crafted from the ever so talented Violet Floral Design and Cori Cook. Amazing work.

I am also a sucker for beautiful calligraphy. We recently hosted a Manzanita calligraphy workshop which completely opened my eyes to this incredible art. I follow a range of calligraphers on Instagram and love to study their individual style and talent. There are so many opportunities to incorporate funky calligraphy into a wedding in a tasteful and creative way. In my book, it is a detail worth celebrating.

Tell us something that might surprise us about you. I love to sew! I asked for a sewing machine on my 10th birthday and was hooked. I sewed quilts, bags, and even started making my own clothes. For awhile, I was convinced I was on the fast track straight to NYFW.

What’s one thing you couldn’t live without? Yoga. Bikram yoga, power yoga, yin yoga, yoga sculpt, I love them all. In my 10 years of practice, I’ve never regretted showing up on my mat.

What is a piece of clothing everyone should own? You can’t go wrong with trusty basics. Pearl earrings for class, a leather jacket for stylish function, and a fun scarf for a splash of color.

What three traits define you? Humble, hardworking, giggly.

Keep up with Melanie’s adventures here.

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